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Jacques
Fred Petrus (1949-1986)
Jacques
Fred Petrus (left) is one of the greatest and maybe also one of the
more ruthless business forces in the late 70s and early 80s dance music.
From just being an ordinary record collector at first he became a self
learned and skillful executive producer with an own musical empire under
his sleeve that he maneuvered in a very clever, firm and determent way
from 1978 to 1986. For this achievement and the amazing music that came
out from his Goody music/Little macho production companies he has to
be admired. Petrus had also an impressive hit feeling mixed with fundamental
knowledge about trends in dance music, a knowledge that he had earned
during his many years as a DJ and record dealer in the 70s. All this
combined spiced up with good timing and a bit of luck made it possible
for him to achieve a great amount of musical and commercial worldwide
recognition and success. Petrus was also a highly controversial person
that from time to time showed a very dark and grim side as a part of
his mysterious double nature. His way of handling things, especially
during the last years of life even made people hate him and see nothing
else than evil in his mind.

Petrus liked exclusive cars. In the early 80s Petrus bought a BMW 733i,
a car that Mic Murphy often kept "warm" when Petrus was in
Italy.
Even
though Petrus was the main figure of Goody music/Little macho it's very
important to understand that Petrus was not a one-man-circus. With just
a few exceptions he never composed, arranged or produced the music himself
at all, even though he wrongly did take credits for that on the albums.
He did however set up the musical guidelines for the music and had always
the ability to approve or disapprove what he heard. In that respect
Petrus was the creator of the music, but hardly more than that. It was
his close Italian co-workers of Mauro Malavasi, Davide Romani, Paolo
Gianolio and a few others that took care of that process and were the
real forces behind the musical achievements. Without them and the highly
talented and regarded hired personnel of musicians, vocalists and lyric
writers together with skillful and accomplished studio personnel he
would just have been a mediocre man with big dreams!
The
early years
Jacques Fred Petrus, or just Fred Petrus as he most often was called,
was born 1949 in the village of Saint-Anne on the small island of Guadeloupe
in French west India located in the Atlantic Ocean outside South America.
Both of his parents were from Guadeloupe and had most likely a Creole
or Mulatto origin as Petrus was dark skinned but not black, as the picture
shows above. The mulattos were a mixed population of black and white
people going way back in time that represents 77% of Guadeloupe's population
today. Guadeloupe at the time was a small island under French rule since
the 1800 century that during the 50s and 60s slowly was
gaining political consciousness towards independence, a thing that they
until this day have failed to reach. Despite this grooving political
turmoil Petrus was also brought up in a land with plenty of natural
resources as Guadeloupe exported sugar, bananas, cocoa, coffee and vanilla.
But it was after all a sleepy part of the planet, more or less a "banana
state", with the tourist invasion yet to come. Early on music became
an important part of his life. He was a passionate collector of the
latest R&B and soul records in the early 60s, music that had a profound
impact on his entire life and later profession. While dreams of making
his own music occupied his head reality reminded him that his got to
work to make a living before that could happen. Consequently Petrus
passed some kind of mechanical school before he in 1964, only 15 years
old, left his home and became a diesel-engine mechanic on a cargo ship.
From now on Petrus restless soul moved from corner to corner on the
face of the earth always searching for new projects and challenges.
He stayed in the cargo fleet until 1966 and from nowhere popped up in
Paris as a DJ in 1968. That was a slightly odd change of direction in
life perhaps, but as the dance music had a major influence on him ever
since he was a boy the new role was no real surprise at all. In Paris,
where he stayed for two years, he first worked at the club "François
Patrice St-Hilaire" and then "White Chapel", situated at Place Mabillon.
During the summertime he worked as a DJ both in Sicily, Italy and later
legendary "Tifanie's" in Marbella, Spain. About 1969 he moved to Milan
in Italy together with his brother Alex. Italy became from now on his
main base and Alex his most trusted and helping friend until his death.
The
Italian job - building up an organization
In
the prosperous town of Milan in the northern parts of Italy, world known
for its extraordinary and ancient culture as well as a top of the art
fashion business Petrus started to work as a DJ at the club "Good
mood" in 1969. But the salary was low and Petrus understood that
he couldn't make a living just as a DJ all his life so he began to import
records from the US. He had contact with a company in the US that was
specialized in records for discotheques. This move was going to change
his life. Initially the quantity was limited to two packages per week,
mainly because he didn't have the money to buy more records for, but
it was nonetheless sufficient. Together with some DJ friends he started
to sell them to the big discotheques like Nepentha and Charly Max in
Milan and the business flourished. This whole idea was a rather new
phenomenon at the time but innovative and gave Italy new influences
in a way never seen before. Sometimes he also sold to local visitors
by the premises that they hardly could find such exclusive records anywhere
else except in US. 
Before
his first productions, Petrus sold records via his Goody Music store
placed in Milan. This Goody music ad was often seen in many Italian
music magazines during the late 70s. This particular ad was published
on the 25th of September 1977 in "Ciao 2001" that was one of the best
known weekly music magazines sold in Italy spanning from 70s to 80s.
In short it says that Goody music are a distributor of imported records
from USA, GB, France, Germany and Holland. They sell with competitive
prices and by many different genres to privates, Discotheques and radio
stations. They also claim to have everything before anyone
After
a detour to Rome in 1972 and the club "Staco Matto", Petrus
was back in Milan in 1973. He felt that he needed a more organized
structure of his business and that eagerness made him to create the
"Goody music" firm in Milan (see add to the left; the
address was Via Friuli 51/1; after 86 the address was used by the important
Italo music record company Full time productions, later renamed London
Street) that was the first music shop in Italy specialized in importing
and selling Disco music records from the US. The Goody Music
shop was a division of the big American record shop chain established
by Sam Goody in 1951. Petrus managed during the following couple of
years to expand the number of Goody Music shops through out Italy building
up an economical and social fundament for his next step to produce and
record his own music. Petrus was not alone to import records from the
US however. There were two other import shops, Carù and Ronchini in
Parma, but they were not interesting in the Disco genre as they thought
it was yet to uncertain to put any major effort in. Petrus was bold
and innovative and never afraid of taking chances though. He just moved
on as he certainly believed in this kind of music and it later showed
to be exactly the right decision.
Evan
though Petrus' main work at this time was to import and sell records
he did also in the mid 70s work as a customer assistant in one of the
two highly trendy Fiorucci fashion stores in Milan. Fashion and music
was like today closely connected, so it was a logical choice. Even more
important than that was Petrus work as radio DJ at the Radio Milan international
radio station that was the first Italian private radio station. It's
said that Petrus also was one of the first persons to join the station
in 1975. Petrus seems also been an economical contributor of the radio
station as well. After a shorter period of time however he was forced
to leave after a furious quarrel with one of head officials of the station
due to economical disagreements. Petrus and economy were two things
that were to a large extent incompatible. His ability, or more correctly,
his lack of that when dealing with economical issues were something
that followed him through his entire life and later caused him much
more difficulties than this quarrel did.
Petrus was one of the biggest pioneers in Italy not only as an door
opener for Disco music but also as a highly successful businessman that
showed the world that Italy could produce victorious Disco music as
well. All this was only possible with the profit made from the grooving
numbers of import shops Petrus administrated.
Petrus
and Malavasi
During
these experience and learning years Petrus had always new ideas and
dreams popping up now and then. One of them was to produce his own music
instead of just providing other artists stuff, a thought he had nourished
for a long time and bit by bit was getting closer to. In 1975, or 1977
according to other sources, he made a lucky strike when he met a young
Mauro Malavasi (left). That
meeting with this highly talented young kid resulted a few years later
in a remarkable and rarely seen success on the dance music scene!
Malavasi, that was
born in Bologna 1958, was at the time a student at the music conservatory
in the same town (Conservartorio di musica di Bologna) not far
away from Milian. Malavasi had during the early 70s educated him self
at the conservatory in the composition, choir and orchestral disciplines.
He became also a masterful piano player during these years and played
jazz in different bands now and then. All
the studies at the conservatory were in fact financed by Petrus of unknown
reasons. In
1977 just one year before his first musical project with Petrus and
only 19 years old he and a his friend Marzio Vincenti, that was a friend
of Petrus too, produced an album under the name of Marsius (Vincenti's
alias) entitled "Save the tiger" but without reaching any
commercial success. Although
Malavasi had this classical education both Petrus and Malavasi headed
towards disco music. In 1978 they started a production company in Milan
named "Goody Music Productions" (GMP) with the profit from
the import shops as an economical foundation and using the same name
as Petrus' firm. This was a perfect for their ambitious plan to conquer
the world market of Disco.
A
very rare Italian booklet featuring an exclusive interview with Petrus
in 1979. Petrus describes in a very self confidant way his early years
and the first success with Macho and Peter Jacques band.
The small business was located on Via Pietro Mascagni 15. Their
goal was to be the new (Italian) Gamble & Huff, well known and successful
producers at that time. Even though that didn't happen they manage to
create a successful mix
of European and American style of disco into something partly new and
astonishing for the world. Their style was a part of, or creators of,
the genres "Spaghetti disco", "Italodisco"
or "Eurodisco". Disco its self, as a genre, ruled the
world from the mid to late 70s and everybody, whether your name was
Blondie or not, wanted to release at least one disco album. Fred Petrus
and Mauro Malavasi were no exceptions. By style the disco tracks were
characterized by catchy, harmonic and highly danceable melodies included
on ridiculously extended versions, often more than seven minutes that
had one or more funky breaks that lasted forever. It was in this ocean
Petrus and Malavasi wanted to show the other fishes who was the mightiest.
From disco to pop
Even though disco was the
main influence at the beginning the musical language of the productions
changed over time. Therefore can all the music that was released from
Petrus and Malavasi's empire be divided into three periods.
- Until 1981 disco ruled
their sound, and that period was the first one.
- In 1982, and even more
in 1983, their compositions became denser with an R&B and popfunk
oriented and more groovy sound. That change was much due to the more
extensive use of black American songwriters at the expense of the
use of Malavasi and Romani. It also reflected the less use of the
slightly out dated disco style music.
- The third and final
period came at the very last minute in 1985 when the sound of Little
Macho was consumed by the strong waves of watered down pop and synth
music that the record companies and most of the radio stations now
gave their fully attention to.
Besides these
three musical periods Petrus and Malavasi went through two phases based
on commercial success as well, the building up and commercially moderate
period between 78 and 79, and the most successful period between 80
and 85.
The great Italian musicians
Besides
Malavasi Petrus also
got to know other Italian musicians that became important key figures
in the Petrus/Malavasi dream. One of the most important and well used
of them was self-learned bass guitar player Davide Romani (left) that
was introduced to Petrus by Marzio Vincenti in 1977. Just like Malavasi
Romani was also just a young kid. He was born in the small town of Ferrara
in 1959 and was at the time only 19 years old without any experience
in disco music. At first Romani was just a regular player in the Goody
music orchestra but later he got the opportunity to write songs as well.
Together with Malavasi they created a rarely seen trademark of incredibly
good sound that reached its peek between 80 and 83. Romani did without
a doubt play a tremendously important role during these years. Other
important musicians were guitarist Paolo Ginlolio (bottom left), that
used to write some tracks, and keyboardist and saxophonist Rudy Trevisi
(right), that Malavasi met at the Conservatory. Especially Trevisi did
help Petrus a great deal, not only as a musician and
songwriter, but also as assistant producer on a few occasions.
These four musicians became the main creators under the wings of Petrus.
They composed, arranged (mainly Malavasi) and conducted (mainly Malavasi)
all the music with
an outstandingly successful result. They could hardly speak any
English so the communication with the American musicians and vocalists
were made by using their body language and most of the times it went
well. Their work as songwriters, arrangers and conductors during the
first period between 1978 and 1980 was clear and indisputable. The years
after other songwriters gradually took over as writers in favor of the
in-house Italians, but just a little bit.
It was men like Kevin Robinson, Kay Williams and Timmy Allen. The main
reasons were probably the closer contacts, influences and competition
from the musicians and songwriters in US that Petrus used in his productions.
But the Italians were not out numbered in anyway and they still wrote
a huge majority of the tracks in 1981-1983. In 1984 and 1985 they didn't
write at all however, not because they were not allowed or weren't good
enough anymore, but simply because they had left Petrus after the severe
economical problems of Little Macho in 1983 as a result of the collapse
of Goody music in 1982. When it comes to the lyrics however, it was
something that outsiders took care of as been said before, simply because
the Italians didn't feel comfortable enough with the language.
The accomplished personnel
Petrus hired brilliant
musicians and vocalists of the best class money can buy during the years.
They were known from the jazz, soul and funk scenes and had played with
the world´s greatest artists or were trying to reach that glory
in the late 70s to mid 80s when Petrus was looking for some personnel
to be used on the recordings. It was names like trombonist Bob Alexander
that played with many of the big bands in New York already in the 50s,
trombonist Dave Bargeron that played with such great jazz acts like
Miles Davis and Terumasa Hino, mastermind producer, singer and songwriter
Leroy Burgess, the man behind groups like Black ivory, Aleem, Inner
life besides a few outstanding 12" singles on his own and producer
and musical director and musician Ray Chew that worked with the cream
of black R&B artists like Stephanie Mills and Melba Moore. Although
these musicians are only a few names the quality was equally high among
almost all of Petrus' choices. The flip side of this good taste of Petrus
was of course the heavy costs that also increased for each year and
eventually became one of the main reasons to his prematurely death.
A few words must also be
said about the lyric writers. Two of the most well used between 80 and
81 were Paul Slade and Tanyanette Willoughby that Petrus engaged in
80 among several NYC key figures. Their important role to bring further
light to the excellent music like "Heaven of my life" by Change
for example shouldn't be overlooked Today Tanyanette still bring the
old vibes back in NYC in places the "Old Cellar" on 95th and
Columbus Avenue. She also hosts on Tuesday evenings at the "Sugar
Shack" in Harlem on 139th and 8th Avenue (2006).
Engineers and studios
On
the technical side of Petrus' and Malavasi's productions Petrus used
several good engineers in many different studios both in Italy and in
US. In Italy played the experienced engineer and keyboardist of Maurizio
Biancani (left) at the Fonoprint studios in Bologna a
crucial role during the early years in the web of contacts that Petrus
was building up. He was born in Bologna 1953 and had started his career
at Fonoprint studios in 1970. He was filled with experience when Petrus
took advantage of his services in 1978, a companionship that lasted
until 1981 besides a short revival on the album
of Silence 2 in 1984. As important
Biancani was in Italy as important was Michael Brauer (to the right)
at the mythical Media sound studios in New York. He was the man that
soon was to take over the scene as Petrus most appreciated and well
used engineer both in Italy and in US in favor of Biancani. Brauer had
worked in the New York studio since 76 and advanced rapidly. He had
earlier played drums in the group Silverhoof
that was a band formed by Ron Silverlight, the brother of one of Petrus'
most appreciated and used drummers, Terry Silverlight. Petrus engaged
Michael in 1979 for the first time just as the second period of Petrus'
and Malavasi's era started. That year he mixed two tracks for Change's
first album in 1980 that also became his first personal big break as
engineer. He worked also with Peter Jacques band's album on which he
recorded and mixed the vocals in US as well as Macho's second and last
album "Roll". Both these albums were also released in 1980.
At this time Brauer just worked in US, but he must have made a strong
impression on Petrus, as he already in 1981 was flown over to the Bologna
studio. At his arrival in this new studio environment Brauer literally
took over Biancani's role as the main engineer. Even though Biancani
was credited as engineer together with Brauer on both Change's and B.
B. & Q. band's albums that year no one else except Brauer engineered
a single note. Even though Brauer's memory is a bit unclear, Biancani
was most likely his assistant in 81. If that was the case it consolidated
the shift in power between the two. A funny story was that the speakers
in the Bologna studio was in such a terribly poor condition that Brauer
had to use his own 6" German Visonik David's monitor speakers when
he recorded the two albums. Despite the small size, they had a very
high quality that provided a very neutral sound, crucial for studio
and audio professionals, even though Brauer certainly must have wanted
something better. Brauer remained as the main engineer over the 1982
season but his position was shared with others, mainly by his old mentor
Michael Barbiero from the Media sound studios. In 83 Brauer didn't participate
in any Petrus project but did a short comeback in 84 on the albums of
Change and Silence 2 before his final departure. Although Brauer worked
four years together with Petrus he didn't exactly appreciate his character
and methods and his
verdict about Petrus is without mercy, to say at least: "He
was a wolf in sheeps clothing. He was shit. If you (one) think for one
moment that Petrus was anything less that an evil man, you are much
mistaken and to write otherwise would be misleading."
Both
of them are still working as engineers today. Brauer with his own M.H.B.
production company in New York and Biancani still at the Fonoprint studios
in Bologna. They have an amazing amount of work as engineers with world
known artist under their belts. In these two Petrus found skillful and
experienced forces that were well used but not always well paid as it
turned out.
From Goody music to
Renaissance international
After
Petrus' and Malavasi's first releases in 1978 their joint Goody Music
production (GMP) company played a multi-role. It didn't only produce
music by the in-house Italian producers but was also a publishing company
and a label for the European market. GMP even licensed outside artists
on their label.. It could be music by the obscure Frenchman Elvin Shaad
and his debut album "Live for love" in 1978 or the American
vocalist Geraldine Hunt. But most of all the label was used for Petrus'
in-house bands like, Macho, Peter Jacques band and later on Change.
As a parallel to that,
Petrus soon turned to the US for publishing issues and by that move
he tried to get a bite of the gigantic and highly important US market.
As Petrus and Malavasi wanted a major breakthrough in the US this was
a crucial decision that moved him closer to the big moguls of music
and the never-ending flood of hungry and talented musicians and vocalists
that he so much needed. In the US he opened up a small publishing office
in New York in 1978, using the name Little Macho instead of GMP. The
office was situated on the 7th floor on 1775 Broadway street. Petrus
managed to get contracts with several record companies like Prelude
and Atlantic/RFC so he could release the "new Italian sound"
on the US market as well. Early on he appointed a couple of key figures
like the talented teenager Mic Murphy (road manager of Kleeer; soon
co-founder of The System) and
Steve Bogen to operate the office while he was in Italy. They learned
a lot from Petrus during this period that helped both Petrus and them
self.
The great ambitions of
GMP was in the long run impossible to maintain. Until 1980 the GMP label
was still a label to count with. After that however the number of new
releases dropped dramatically, mainly because of economical problems.
It was probably just too hard for them to stick with this multi-role
of taking care of the whole musical process. As a result of that the
cooperation with other labels to publish their music on the European
market increased and the productions in 1981 were split into several
labels instead of GMP like EMI (Holland), ZYX (West-Germany) and WEA
(West-Germany).
The unpleasant economical
situation for GMP grew even stronger though and in 1982 it was all clear
that the Petrus couldn't keep GMP floating anymore. The coasts were
simply to high for his ambitions and GMP did finally collapse and officially
disappear that year even though GMP's last release was made in 1981
with Change's second album. Petrus' newest project in 1981 The B. B.
& Q. band clearly emphasized that paradigm shift when their debut
was put on EMI (Holland) instead of the GMP label. GMP's role as a publishing
company and label were now gone but the production role was still very
much alive, a role now fully taken over by the Little Macho office.
To consolidate that shift Petrus and Malavasi moved to New York to take
care of Little Macho on site. They continued to produce music for three
more years although in a much smaller costume than before and with a
much more Americanized staff of musicians and producers.
Petrus role was still strong
though despite the revolutionary changes. He was still the executive
producer, producer and head manager of Little Macho affairs but he was
more depending on others than before when his label was gone. From now
on he had to shop contracts both in Europe and in the US like anybody
else. This was indeed a rather huge step for the whole Petrus and Malavasi
dream, to be forced to lose up the overall desicion making control to
outsiders whether their music was alright or not. But they didn't have
any choice due to the increasing economical problems, a problem that
didn't left Petrus until he was six feet under.
The Little Macho period
was not for long though and already in the shift between 1984 and 1985
Petrus was back in Italy leaving Little Macho dead behind him. Here
he created a new production company called Renaissance international
and the publishing company Vedette international. As artistic director
of the two divisions Petrus appointed the experienced ex Kano member
Luigi "Luis" Figini. He was together with Malavasi one of
the first Italian producers to reach success in the US and the man behind
great hits with Kano like "I'm ready" in 1979 and "Dance
school" in 1983. By doing that Petrus wanted to bring back that
old sparkle from the late 70s to early 80s, but it was impossible.
The new companies were the
last administrative efforts Petrus did before he was killed.
Working order and procedures
Petrus and Malavasi, and
in some extent Romani, did have a special bound that followed them until
83-84. Even though Romani was musically very important Malavasi and
Petrus were the two main characters. Like two Roman emperors their power
and roles were divided; Petrus was the boss and took care of the business
side and Malavasi the musical side. Petrus took care of almost everything.
His role was to collect money, make deals with new artist (on the Goody
music label in 1978-1982) and record companies as well as building up
good long term contacts with the the companies and to find musians and
singers. Petrus used to go to different clubs to find them. If he liked
what he heard, he approached them, asked them to come to Italy to record
and that was that. He made it all in a very straight forward, easy and
relaxing way. He also had the final word over who's gonna play in the
"band" when such band identities became a reality in the early
80s (Change as the best example), the lineup for the touring band, that
many times was different from the lineup of the recording band, and
much more. Petrus did practically a little bit of everything and was
an unorthodox CEO of Goody music/Little Macho that liked to put his
fingers in any jar can possible.
Even though Petrus was
mainly a businessman he did participate in the studio and had the over
all and final decisions in his hand about what songs that was going
to be used and on which albums they should be released on. Therefore
one might say that he had an important indirect role in the creation
of the music it self. He
even co-wrote some tracks, but that was a rare thing. Drummer
Terry Silverlight describes the process:
"I
think Fred was the business guy. He didn't seem to be hands-on musically,
although he was certainly aware of the overall direction and obviously
was one of the creators of the overall vision. But, he left all the
technical aspects and particulars of the actual music making to Mauro,
with assistance from Davida and a few other friends in the control
room." and "Mauro Malavasi who was the leader of
the sessions in the sense that he made all the musical decisions and
had the overall musical vision as to what all the rhythm section players
should be playing, including myself. Davida Romani, the bass player
who was living in Bologna contributed a lot of his ideas too and he
and Mauro were in constant communication."
The musicians were hired
and flown in to the studio in Bologna, Italy and did their job but had
no idea of how the material was going to be used. They were in total
darkness playing their small but important role within certain directions
but only Petrus, Malavasi and Romani saw the whole picture. The musicians
had possibilities to change and developed the groove though, but only
within certain limits. Malavasi and Petrus always had the last word
about the final result. It was first several months later that the musicians
could hear their great contributions when the songs finally had made
their ground on different albums. Silverlight recalls about that process:
"---basically
Mauro would say, "OK, here's a new song and the tempo is this and
let's try some different drum grooves. The small rhythm section would
play the groove, try several options, learn where the breaks and changes
were in the song form, and then cut the song in one or two complete
takes. Not much punching in. What you hear on those records, at least
as far as the drums goes are live, complete takes. Davida punched
in his bass parts relentlessly after my drums were recorded. I say
relentless in a complimentary way. The parts Davide created by being
so meticulous made for some of the most inventive bass lines in recorded
history. This procedure went on for a full two weeks, one track after
another."
Although it was very hectic
days in Italy during the recordings the musicians experienced some nice
moments outside the studio during their visits to Italy. Petrus brought
them to fancy and beautiful restaurants at lunch and dinner and ate
plenty of great food. But non was getting rich on their work, if anyone
did, it was Petrus. Despite this imaginary richness Petrus was slowly
sinking deeper into economical problems trying to keep up with the heat
from they who wanted their money. This became later the major reason
to his early death.
The mixture between Petrus
talent and his musicians became a stone hard combination that during
the first years certainly worked very good without any major friction.
Mafia connections?
It's not an overstatement
to say that the Mafia created some of the disco music in the late 70's
and an even greater part of the Italodisco or Eurodisco. It's indeed
a fact that some of the money brought into the disco era productions
and the record companies that supported them came from the Northern
Italian Mafia and the American based Italian Mafia in New York. They
still possessed an immense power at the time before the spectacular
trials of the 90s and the decline of their power. For example was the
Buddah record company in New York entirely Mafia property, and they
ruled with sometimes rough methods. What the Mafia did was understandable
in their point of view. Where there is money, there is the Mafia, but
there is only one problem, it's illegal. Of course not every Italian
was involved, in fact quite the opposite, especially among the great
musicians. On a whole it was very few people directly involved. But
the Mafia were there in the shadows. One thing is clear though; without
their black money, some of the best disco music wouldn't have been made.
But the notion of that drugs and underground casino money were brought
in is not a pleasant one.
But was Petrus actually
involved with the Mob? Sadly to say, he was most likely so, even though
it's uncertain if it actually was the Mafia or a similar sub organisation.
Way to much information from several different sources points that out,
to many to be just rumors or coincidences. It is in the late 70s and
early 80s that Jacques Fred Petrus most likely gets involved with the
organized crime, even though most sources don't say it straight out.
Some sources do however state that Petrus eventually helped the Mafia
to whitewash black money to gain access to important and always welcomed
money into his business. Like all musical businesses it's a rough and
hard playground and the need for financial support is crucial. Petrus
had big dreams and his business was no exception from the rule. Of course
such activities, if they actually occurred, must have helped the financial
part of his musical projects. But on the other hand it also bound his
hands behind his back for years to come, and even more seriously, it
threaten to put his whole dream in jeopardy. Whether he played a higher
role or just was I brick, the Mob got what they wanted and Petrus too.
The problem was that he was forced to pay back to the Mob in "music
money", a fact that later became more of a problem then now as
selling figures dropped. If the musicians were aware of this is not
known, but likely some must have known. One thing is sure though, Petrus
decision had great impact on the rest of his career.
Down to business - The
first period 1978-1980
Petrus'
and Malavasi's work were clearly divided in two periods when it came
to commercial success and different projects. The first period, completely
characterized by the disco influences, lasted between 1978 and 1980
and all the records from the period were released on Petrus' and Malavasi's
own Goody music label in Europe and Atlantic or Prelude records in the
US. The main productions included their
first band, a studio
group called Macho, named after the singer in the band that was formed
in 1978 (two albums in 1978 and 1980 including the 17:42 minutes long
and successful monstertrack "I'm a man" in 78), Revanche (one
album in 1979 including the knockout stomper disco hit "1979 it's
dancing time"), Peter Jacques band (three albums in 1979, 1980
and 1985), Midnight gang (one album in 1979) and their unmistakably
biggest success Change (six albums in 80, 81, 82, 83, 84 and 85). A
few other quite anonymous projects were also going on during the first
period that today are very hard to get. One of them were A. N. T. I.
Rock and their one-and-only 12" "D. I. S. C. O. from 1980
than in fact was an Italian version (performed in Italian) of the French
group Ottowan's mammoth dance smoker with the same name that year.
The Goody music orchestra
When the first album of
Macho came Petrus had hired and contracted a staff of Italian musicians
partly mentioned above that worked under the umbrella name of "The
Goody music orchestra" including the great Italian musicians of
Malavasi, Romani, Gianolio, Trevisi, Melotti and so on. They received
a monthly salary and were not allowed to work on any other projects.
In that respect they were chained with Petrus whos contract was indeed
strict. The role of the collective and anonymous orchestra faded away
during the early 80s. It became more rarely used on the covers and soon
it disappeared in favor of the individual names of the Italian musicians
that now could shine on the covers by them self.
On these early production
until 1981 all the projects were almost entirerly faceless studio concepts
and didn't have any real band indentity. But it was at this time Petrus
also started to experiment to actually create a real band and give the
fans a pretty face to look at. This band like identity was first seen
on Peter Jacques band's second album "Welcome back" in 1980.
Four American singers were not only mentioned as a "group"
but also clearly depicted both on the front and back covers. Despite
this move the studio creations were stll Petrus tool for success before
the big changes in 1981-1982.
American singers and
songwriters
Even though Petrus had
his inner core of well educated and skillful Italians a crucial thing
was stopping him from getting on top of the world outside Italy. The
simply reason was that they only could speak Italian and hardly no English.
To compose and produce in Italian were no problem but when it came to
singing and writing Petrus had to engage outside singers and writers
for that task. Before Goody musics first release in 1978 Petrus began
scouting intensively from their NY outpost for those key figuers and
many was found and used, some more than others. One of the most well-used
singer during the first years was the highly experienced former Black
Ivory member Leroy Burgess. Otherwise the vocalist came and went as
Petrus was restless and tried different combinations for a perfect result.
In 1980 when the contacts in NY were better and more developed not only
singers were hired but also musicians.
Change - The golden
child
In December 1979 the production of what soon became the studio group
Change was finished. The album "The glow of love"
was released in 80 and became a fantastic success and placed it self
on the top of most charts for weeks. The album included besides the
title track hits like the bubbel-gum-like "A lover's holiday",
dreamy "Searching" - that in the last minute replaced
the originally intended track "Starlette" that one year later
was found on B. B. & Q. bands debute album instead - and
the catchy and aggressive "It's a girls affair". But
was this just a Chic copy? Well, both yes and no. Most artists were
influenced by Chic at the time and Change was one of them. Davide Romani,
that played a huge role as songwriter on the release, admits that that
was the case. But Change did have its own sound from the beginning that
was even more refined and melodic than Chic. Characteristically for
Change was the much more polished, smoother, softer and airy, laid back
sound compared to Chic's more harder, aggressive, raw and more grooveoriented,
on-the-listerner sound. If one compare Chic's "Chip of the old
block" from the same year with "A lovers holiday" the
differences are obvious even though the similarities are still there.
The more aggressive "A girls affair however, got much more in common
with Chic's album. Another difference was the way of playing the guitar
and the bass guitar. Change had a heritage from the old classical European
music in its sound, that must have been a result of the many classically
educated Italian musicians Petrus used. It still had the punch and energy
that Chic had, but it sounded more classy, polished and pure nonetheless.
The may have had a similar sound, a common C in the beginning of their
names and released on the same label, but for every serious listener,
this is were the parallels ends.
Outcome
of the first period
During
this first period Petrus and Malavasi earned a relatively considerable
amount of respect with their music. Malavasi as the composer of literly
all songs until 1980 became one of the most important figures in disco
in general and the Italian disco in particular. The music was characterized
by some joyful, rather catchy and decent disco tracks, interesting,
but hardly innovative. There were with just a few exceptions of really
high quality like Revanche's catchy track "1979, it's dancing time"
from their one and only mini-album in 1979 (a format that most Petrus/Malavasi
productions had in 1978-1980). That track was in fact one of the most
memorable ones in the entire Goody music/Little macho production history
and a classic disco tune. But Revanche was an exception and real success
was not acheived until the end of the first period with the albums
of Peter
Jacques band and Change in 1980 that really set a new standard for Goody
music/Little macho. Change not only ended the first period but started
the second one as well and became their number one success. By overlooking
the whole first period It's not an overstatement to say that Petrus
and Malavasi got their big break in 1980 after two years of hard work.
Whether you're a disco fan or not, one has to admit that Petrus and
his team reached their most successful point at this time both musically
and commercially. Such fluency and harmony that could be heard now simply
hadn't been heard before. And the success continued with more awesome
albums by Change and perfect blend music from new act's like B. B. &
Q band and High fashion later on.
1980
was not only a successful year with Change and Peter Jacques band but
also a year when Petrus made huge and surprisingly big changes among
the number of bands that was supposed to stay on the Goody music production
roaster. Petrus was not mercyfull in his judgement though and almost
did a clean house with all these early band's that completely vanished,
with the exception of Change and Peter Jacques band. And even though
Macho did release an album in 1980 they didn't drop any more new stuff
after 1980. Why this rapid change occurred is unclear but as always
Petrus likely must have had a new plan explaining why he almost swept
all the old band's away. Most likely Petrus, and maybe also Malavasi
and some of the others among the inner core, were not satisfied with
the overall commercial and musical success with the other band's and
they decided to start from scratch. And he thought that he could afford
it after the tremendous success with Change's debut "The glow of
love" backed up by the excellenct album "Welcome back"
by Peter Jacques band that all together must had put him in a state
of euforia.
Grand
success! - The
second period
1981-1985
As
for the second period the individual tracks of these projects were very
similar and could have without too great difficulties been reversed
from one album to another without any one knowing it. In that respect
were the sound of Petrus/Malavasi somewhat "fabric" made during
the second period, but therefore not musically something less attractive!
Malavasi
hegemony in the songwriting area during the first period was almost
complete. It was just a few tracks that was written by others like Romani,
Gianolio and Trevisi. But that was going to change during the second
period that lasted from 1981 to 1985. During
this time frame the great Malavasi continued to be the indisputably
number one songwriter, arranger and conductor but did get some real
competition from Romani. In 1981 these two Italians grip over the composing
and producing aspects were still very strong but a change of balance
towards the US was obvious and as a consequence of that Petrus and his
main staff moved to New York in 1982. The New York office of Little
macho had gone through a metamorphose in favor of the collapsing Goody
music production, but in a smaller costume. That major geographical
and administrative change also affected the number of musicians from
the US that participated on the records. Especially in 1982 and 1983
that was extra obvious. But it didn't last for long and in 1984-1985
Petrus was back in Italy again. Even though the Americans temporarily
took over in favor of the Italians Petrus had found the best musicians
possible including great names like Kashif, Yogi Horton, Kevin Robinson,
Hiram Bullock and Timmy Allen to name a few.
This
period was also characterized by a great deal of serious economical
turmoil. Petrus both massively over spendid, becam more econonically
self centred and the estimated sales fugures didn't match the reality.
In 1982-1983 all these factors resulted in big changes for Petrus as
a person and businessman. But evan more importantly Petrus also lost
many of the great Italians due to the economical problems (he could
rarely pay them their monthly money check) and serious disagreements
when it comes to which way the music should go. Even things like Malavasi's
longing for Italy affected his desicion to move back after the releases
in 1983.
Too
much melody - The successful formula
Already
at the end of the first period in 1979-80 the later on so successful
"Change" sound was molded out. It was characterized by a well-produced,
slick and polished blended sound of disco and R&B. The development
went from the former to the latter and ended up with clearly pop/synth
influenced music in 1985, especially emphasized on PJB's last album.
But
there was something that always was present during all these years;
strong and catchy melodies! These significant parts were crucial trademarks
of the sound. To focus so much on the melodies were not a random thing,
it was a conscious choice and decision by Petrus and his inner core
of Italians. An interesting statement by Petrus in 1981 explains his
views as he considered the X-factor to be "---too much melody---".
And who can say that Change and B. B. & Q. band in 1981, and even
the albums later on by them and High fashion and Zinc were lacking of
catchy and immensely strong melodies, no one of course! The successful
formula and almost too well-produced melodies were simply "too
much" in the good sense of the word, something that one easily
couldn't live with as the result was dream music on the highest level!
Productions
during the second period
In
80 and 81 Petrus and his staff had a busy time creating the new music
of 81. Besides Change and their successful debut album Petrus wanted
yet another studio concept, later named Brooklyn, Bronx & Queens
band after the three areas the "band" members (with accomplished
bass guitar player Paris Ford as the main character) came from. The
creation process of the music in 81 was basically the same as before.
First Malavasi, Romani and a few other Italians under Petrus supervision
created a bunch of tracks in Italy. With the final 16 songs they decedid
to use in hand both Italian and flewn in US studio musicians recorded
these songs at the Fonoprint studios in Bologna, Italy. They were then
taken back to Media sound studios in NYC and divided in two sets of
8. The vocal parts were then implemented by separate studio singers
for each band. Brauer and a few others took finally care of the mixing
and mastering the stuff before the two productions were finished. In
was first at this stage that one of the sets were assigned the name
of B B. & Q. band. The other set was of course meant for already
established concept Change that at the same time also did get a more
band like identity.
These
efforts finally reached the market with the two excellent albums of
"Miracles" by Change and B. B. & Q. band's self-titled debut
album. The album of Change is a well-balanced and perfect musical achievement
with a touch of heaven all the way from the first to the last song!
The album, that certainly lived up to its name, is probably the single
most impressive production that left the Petrus "stable".
In addition its being one of the best albums in 81 over all. "Miracles"
is jam packed with irresistible melodies including the three hit singles
of "Paradise, dreamy and irresistibly catchy "Hold
tight" and the majestically and expressively singed "Heaven
of my life" (including a fantastic guitar break) that leaves
no one untouched. Also "On top" with its aggresive guitar
play, catchy melody and rock influenced chorus is excellent. Even though
B. B. & Q. band's more aggressive sound, or funkpop as ex Change
member Bova once described it, didn't reach the same level of consistency
as Change did they came up with the perhaps single most impressive track
that year in the gigantic megablast hit "On the beat" written
by Malavasi. It was backed up by the majestically
singed "Time for love" on side A with the competitive dance tracks
of "Starlette" and "Mistakes" rounding
up side B. The rest was unfortunately rather average stuff which make
Change a clear winner.
The
hectic year of 1982
In 82 five albums were
released, all recorded at the Media sound studios in New York without
any Italian involvement at all this time. Petrus
and Malavasi did also move to New York to exclusively work at the Little
Macho office after the collapse of Goody music production that year.
Their move could be seen as a try to broaden their musical base and
as a next step in their common development. But unfortunately it didn't
last very long and the typical splitting of the recordings were in 83
back to normal with the exceptions of new studios. In 1984-1985 Petrus
also moved back from New York, closing down his Little Macho office
for good and built a partly new Italian base. This time however without
his main coworkers of Malavasi and Romani and most of the original Italian
staff.
But 1982 was still present
and Petrus/Malavasi reached their absolute crescendo when it comes to
quantity; but was it top notch music as well? The albums released in
1982 were "Sharing your love" with Change, "All night long"
by B. B. & Q. band, "Feelin' lucky" by High fashion and "Street
level" by Zinc as well as a
guestplay on Ritchie family's album "I'll do my best for you".
Two smash hits stood over the rest of the material in the classy "Feelin'
lucky lately" by High fashion and "I'II do my best (for
you baby)" with Ritchie family. The first was written by Romani
and the second by Malavasi and represents two of the finest productions
in their careers. The rest the material on the album by High fashion
was good but not in any way astonishing. The album by Ritchie family
however did include the superb "Alright on the night". But
that track and all the rest of tracks from the constantly evolving band,
with the exception of Malavasi's "I'II do my best (for you baby)"
had nothing to do with Petrus and his Italian staff as they where written
by others.
Even though Change and
B. B. & Q. band didn't quite reach that same hit level they presented
nonetheless dozens of most capable and catchy dance tracks including
the slick floor filler "The very best in you" by Change
that did get some commercial attention as it reached the highest position
on the charts and the electrofunkish "Imagination" with B.
B. & Q. band just to mention two.
As the most unknown production
that year Zinc didn't reach any commercial success with their debut
album "Street level" and vanished after a poor 12" release
in 83 that was a left over from B. B. & Q band's album in 1982.
But "Street level" was nonetheless one of Malavasi's and Romani's
most exciting and innovative projects and much enjoyed by them self
and many of the musicians. It included the fascinating "Street
level" that was penned by the ex BT-Express member Kashif and Romani's
excellent funk gem "Punkulation". Kashif was an uprising producer,
songwriter and musician that was temporarily used by Petrus that year
and participated with two of the greatest productions in 82 that besides
"Street level" also included the excellent up-tempo dance
gem "Hold on" by High fashion.
Much can be said about
Petrus but he definitely did know where to find the best possible musical
craftsmen!
From project to band
An
important change in 82 mainly concerning the two most successful projects
of B. B. & Q. band and Change occured. As their grooving popularity
made the fans more curious and demanding to see how they all looked
like Petrus simply needed to give them a more band like identity. This
was most likely the main reason why Petrus left the small-part-philosophy.
Petrus took notice of the situation and changed his mind. So, in 82
the listeners finally could see how Change and B. B. & Q. band looked
like on the album covers. The new Change lineup was almost entirely
stable until the last album in 85. B. B. & Q. band, that actually
had a group like identity already in 81 even though it was losely put
together was stabalized in 82 and featured the same lineup in 83 until
a completely new band was created in 85.
When
the picture of the members now were available for the first time notable
differences could be seen. On the Change album they all were dressed
up in costumes in a suitable, classy style while the members of BB were
wearing a more leisure wear outfit (maybe hotter in the studio). That
illustrated the tiny but yet detectable differences between the two
in a quite good fashion as B. B. & Q. band had a slightly harder
edge.
The question is whether
the formation of more group like identities had any effect on the inspiration
and creativity compared to earlier albums when almost everything was
uncertain. Most naturally the earlier concept must have brought the
best of each level of performance whether it was in the studio or on
the tour. Probably Petrus original idea was the most creative and best
suited for his restless soul. All the earlier creations emerged from,
in a certain way, controlled chaos and he succeeded every time with
that "devils run". But was the new way of working going to
work in a good fashion as well? The answer is yes, the success continued
at least over the season in 82 with several very competent track produced
and Petrus and Malavasi could still sleep safely with dreams of eternal
fame wandering in their minds.
The empire is stumbling...
At the same time that the
82 albums hit the market the team worked on the 83 albums, "It's
your time" by Change, "Six million times"
by B. B. & Q. band, "Make up your mind" by High
fashion and the 12" "I'm livin' a life of love"
by Zinc. The recordings in 83 were made at the UMBI studios in Modena,
Italy with the exception of the 12" by Zinc that was recorded exclusively
at Media sound studios in New York. This new Italian studio was situated
in a farmhouse in the countryside of Modena and was by Chieli Minucci
described as "paradise!". Minucci recalls that he participated
in two sessions, one at UMBI and one at Sorcerer sound but it's unknown
if both of them were used on the final recording. In general though
the basic creation of the music took place in Italy, the tapes were
then taken back to the US and Sorcerer sound and Sterling sound studios
in NYC for overdubs, mixing and mastering in 83. Where the recordings
of the vocals took place is not known but likely they were made in NYC
as well. Brauer and Media sound studios was this time not involved but
did a short comeback in 84 before the final split with Petrus. .
Compared to the last year
this season were not as commercially successful but was still able to
present several really good tracks like appealing "This is your
time" with Change and "Make up your mind"
with High fashion. Both albums, and especially the one from High fashion
had a very high general standard and are both very much worth having.
B. B. & Q. band's Prince inspired album under Kevin Robinson's principal
lead was unfortunately a flop that despite being innovative just had
two descent tracks that presumably were leftovers from their most resent
album. To let the more European sounded Zinc project have just a tiny
12" clearly showed how important they were in the producers eyes,
especially as "I'm livin' a life of love" was a left
over from B. B. & Q. band's album in 82 and Zinc soon disappeared
from the scene for good.
The departure of the
Italians - Petrus facing grooving problems
1982 was the starting
year of major changes on many levels in the Petrus musical empire. Cracks
occurred that soon groove bigger and eventually led to the departure
of almost all of the original Italian musicians that Petrus had worked
with and severe economical problems became a reality that eventually
led to Petrus prematurely death.
Two main reasons are detectable
to explan the major changes. Besides these two main reasons played the
fact that his entire work force in 82 moved to New York and the Little
Macho office also a considerable role as something that affected the
over all working climate. The originally small publishing office had
by taken over the role as Petrus new production company after the collapsing
Goody music.
One of these two main reasons
had to do with different views between the two main creators of the
music, Mauro Malavasi and Davide Romani. Romani was the more conservative
of the two that wanted to stick with the old successful formula on the
new albums in 82 and 83. Malavasi on the other hand was more interesting
in a change of the music towards new and bolder creations. Some say
that this conflict affected the sail figures during these years, but
no proof for such a statement can be found much due to the complexity
of the matter. A fact that most likely did affect the number of sold
copies more than the disagreements between Malavasi and Romani was the
paradigm shift in music over all from a general point of view. New and
powerful trends like pop- and synth music did considerably affect the
music industry together with sudden changes in what kind of music radio
DJ's decided to play on the radio that had a huge impact too. The typical
70s and early 80s black groove that was the trademark of Little Macho
music was simply not as popular as before and that is a tough customer
to fight!
The other main reason that
affected all the personnel around Petrus was the economy. Clear facts
that explains the background to that are sometimes hard to get in this
case. A few things can be seen though like the likely dark alliance
Petrus had with Mafia like elements, wrong economic plans, priorities
and bad selling figures. One or more of them affected for sure the role
of Petrus' and Malavasi's old production company Goody music that quite
rapidly faded away in the early 80s. In 82 the legendary Italian label
no longer existed. Mic Murphy that was one of the co-runners of the
Little Macho's office remembered that people already in 81-82 were showing
up now at the and then at the office demanding money and threatening.
Petrus had clearly made some bad economical choices and combined with
a drop in the sales that was a dangerous combination.
Even though Petrus company
earned a lot of money the first couple of years he became more and interested
to put the in his own pocked rather than sharing what was left of the
profit equally between himself, the Italians and the rest of the hired
personnel. That pattern became even stronger when the economical calculus
failed and the amount of sold records started to drop in 82-83. As a
result of that the monthly salaries that the Italians (the original
Goody music orchestra) earlier received were decreasing or simply ceased
completely. The situation for the temporarily contracted Americans was
sometimes even worse as Petrus many times treated them really bad. Ex-member
Chieli Minnuci of B. B. & Q. band, that was only 25 years old in
83 recalls the horrible treatment:
"---he
didn't treat me right in the end. He was dishonest with the money,
so I bailed out...he almost stranded me in Italy, tried to bribe me
to stay longer...it was awful....---"
With these two major changes
in mind the Italians, the engineers like Brauer, and the hired American
musicians like Robinson and Minucci, simply all the people around Petrus
began to have second thoughts about their engagements with Little Macho.
One of the original coworker of Paolo Gianolio had enough in 1982 and
left the US for Italy for good but came back in 84 on the obscure Petrus
led Italian production of Silence 2. Also Romani, that now was only
24 years old left the US after the productions in 82, but just like
Gianolio he worked with Petrus in 84 once more on the album of Silence
2 and the 12" "Sunlight" by M like moon. Romani later
said that his departure was a great mistake as he loved the American
style of music too much. Trevisi left in 83 as well and the great Malavasi
in 84. In contrast to Gianolio and Romani Malavasi and Trevisi never
worked with Petrus again. Malavasi later said the he missed Italy very
much (he was very home sick) that together with his uncomfortable life
in the US and the terrible economic situation made him leave. Malavasi
continues:
"When I became
aware of the financial disaster I decide to stop and return to Italy.
There where rumours on the fact that I, Gianolio and Romani should
have been rivals, but everything was absolutely false; we are often
in contact and we have a good relationship."
The fact that Malavasi
left was a spectacular thing and the successful dynamic duo of Petrus
and Malavasi were now history!
The economical problems
were also clearly shown on the covers of the albums produced mainly
in 83. Considerably less hired musicians were used than before. Petrus
used for example almost the same lineup to play on the albums of B.
B. & Q. band and High fashion in 83. Change on their hand was almost
completely Americanized by now and continued more or less as before
but the poor economy affected the amount of players for Change as well.
This was a clear difference compared with the situation in 81 and 82
when much more musicians and vocalist were used and Petrus spending
ability seemed endless. Even though Petrus couldn't use as much personnel
as before it didn't affect the quality of the music it self as the players
that were left certainly was very, very good. The only notable musical
change during these years was the obvious flirt with American R&B
that from started already in 82, took over completely in 83 and 84 until
it faded away on the pop consumed Petrus releases in 85.
Where had all the money
gone, Most likely the two sided sword that Petrus got after his presumable
pact with the devil (The Mafia) now showed its other, more cruel side
but also because of the simple fact that the records from his empire
didn't sell as much as before. These two thing put Petrus up against
the wall. But even though he was under pressure he managed to make a
few more footsteps in the sand of music. Petrus was simply not done
yet.
In a relatively short period
of time Petrus had now lost four of his absolutely most important producers
and songwriters, arrangers and conductors that was the force behind
the success with Change and B. B. & Q. band. This should have been
a major blow to anyone in Petrus' position, but no, not to Petrus. He
was able to stabilize the empire by using an almost hundred percent
US recruited staff in 83 and 84 with the exception of Silence 2 in 84.
To have his base in New York and not in Italy between 82 and 84 naturally
helped him a lot to succeed with that.
After the departure the
Italians participated in several Italian productions either as musicians
or/and producers. One of the first projects were both Malavasi, Romani
and Trevisi took part as musicians was the band Stadio and their album
"La faccia delle donna" on RCA in 84. Even Maurizio Biancano,
the old engineer of Petrus' was the co-enginner on the album. Gianolio
on his side worked a lot with Celso Valli, that from time to time worked
for Petrus and others.
The Italians were still
in their mid twenties and had much more left to give the world, a fact
that became more than obvious for Malavasi later on.
Flowchart - A mysterious
and rather amusing sidestep!
Even
though the core staff of Italians were bound to work for Petrus as being
mentioned above a rather amusing sidestep from these harsh circumstances
was made by Romani in 1983. That year he appeared as bass guitar player
on the one-and-only and much overlooked/sought after album by Flowchart
under the pseudonym "Dave Mandingose". This obscure Petrus/Malavasi
style influenced release was originally released with the title "New
Harlem funk" on the small Italian label "Maximus Records".
Few copies were made and even fewer were sold despite several really
good dance tracks of best Italian soul funk quality. But the story of
Flowchart wasn't over yet. A rich Italian wine maker, Giacobazzi (still
around today), found out about the band. How he did that is unknown,
but his musically interested son was most likely the reason to that.
The wine producer wanted to finance a re-issue of the album but he had
three demands. First, he wanted to add one extra track to the original
track list that his son got to produce. Secondly, he wanted a new title
and thirdly he wanted a new album cover (see below). The track that
the son produced (also released on 12") was cleverly given the
name "A little love a little wine" (marketing trick #1) and
was printed in two different versions on the new Flowchart LP (original
and D.J. version). That song title also became the name of the album.
The cover design was totally changed featuring a much more simple layout
than the original with the band name written in big blue letters with
an opened and tilted wine can in the bottom right corner (marketing
trick #2). This slightly moderated version of the original Flowchart
album was released on City Record, yet another small Italian record
label, in 1983. This meant that Flowchart came in two different shades
within a year; a really rare incident when it comes to albums!
The new title track had
a nice groove and fitted well with the original string of tracks but
even more interesting is it to read the credits on the back covers of
the two releases. It's not only the fact that Romani played bass pretending
to be somebody else, as mentioned above, it's something with the other
names of the players, vocalists, engineers etc. that isn't completely
right. Take the former co-runner of the Little Macho office in NYC Mic
Murphy (above) for example. His name is spelled "Micael Merfi".
Is that just a miss-spelling or something made on purpose? The fact
is that both of Romani and Murphy did participate on the album. Murphy
are even displayed on the cover but he can't remember recordig it and
has not listen to the album(s). But you'll also find other strange names
like "Ullaw Jo", "Dany Jor" and "Mary Dan"
among the vocalists. Who are these people? Is Ullaw Jo in fact the background
singer Ullanda McCullough that Petrus used on many of his projects?
Also, not a word about any producer either, something indeed unusual,
at least when it comes to albums. Not confirmed information though says
that the producer was one of Petrus' studio musician associates, Romano
Trevisani, which only is credited as arranger. If he in fact was the
brainchild behind Flowchart together with two executive producershe
they were all real copycats of Petrus way of producing a record as the
whole process are so similar. The recordings
took place in both Italy and the US. When that part was over Murphy
didn't hear anything more, much perhaps due to the fact that he was
an American and that the release was made in very small numbers on an
Italian label, but nonetheless, zero! He was even surprised to see the
picture of himself on the back cover of the first released version of
the album and discover the strange way of spelling his name. All that
was totally unknown to him until recently. He had no idea when the photo
actually was taken, besides from in a studio, and have no memory clearing
that one to be published for the release. That way of dealing with the
over all recording process was typically Petrus style! There
are still a few question marks around Flowchart to be answered though.
Why were Romani,
Murphy and maybe Ullanda McCullough presented under pseudonyms? Was
Petrus aware of this somewhere in the background? Clearly though wasn't
the original rules as harshly followed at the time perhaps due to the
extensive turmoil caused by the severe economical crisis that Petrus
had put himself in and that demanded most of his time.
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DUE
VERSIONI
The
two covers of the super rare Flowchart album, the original issue
to the left and the second issue to the right. With a similar
sound of Petrus/Malavasi, strange names on the cover, no mentioned
producer this is perhaps P&M's best kept secret?
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Jimmy Jam and Terry
Lewis - A lucky strike in 84
84 was the beginning of
a new and quite successful but short era. Petrus/Malavasi had split
up and most of the original lineup of Italian musicians were gone due
to the reasons described above. Although Petrus prosperous teamwork
with Malavasi and Romani was gone he managed to find two new fantastic
and multitalented replacements in James Harris III and Terry Lewis.
Petrus once again showed his smart business mind and naurally he wanted
to continue to be the executive force new successful recordings.
The serious economical
situation did however affect the number of releases in 84 that only
included the albums of Change and Silence 2 and a debut 12" by
M like moon. In reality in was only the album by Change that had anything
to to with the great traditions the Petrus had built up before, the
rest was just embarrassing plastic Italo pop productions. Petrus invited
a new strong team, the uprising stars and former members of the Minneapolis
funk band The Time, James Harris III and Terry Lewis, more known as
Jimmy Jam and Terry Lewis. He used them to produced the new Change album,
"Change of heart". The Change album was recorded both
at the UMBI studios in Italy and at the Media sound studios in New York.
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J
i m m y J a m
&
T e r r y L e w i s i n 1 9 8 2

Pics
taken from the Time cover
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Petrus had now
Jimmy Jam and Terry Lewis under his command. They played a tremendously
important role and wrote and produce most of the material together with
Change's talented bassist/keyboardist Timmy Allen, that slowly had grown
on his own and by now in reality was the leader of the band.
Jam/Lewis had started their
producing career in 82 when they produced parts of both SOS band's excellent
album "S.O.S. III" in conjunction with Leon F. Sylvers
III and the all female funk band Klymaxx's debut album "Girls will
be girls" when they were still members of The Time on which album
they also participated that year. In 83 they once again produced SOS
band's new album. In 84 they didn't only take care of Change album but
also Cherrelle's chilly sounded "Fragile" and SOS band's
outstanding album "Just the way you like it". But among
them were "Change of heart" their most complete album.
It was even one of best albums that year and an excellent example of
Jam & Lewis production skills with tracks like addictive "Change
of heart", "You are my melody" and funky
"It burns me up". This was something to live for a long
time. I still remember when I heard "Change of heart"
for the first time in a car going up to the Swedish Alps, it was a moment
of great happiness in your whole body and soul. So when I came back
it was nothing else to do than to buy it on the big Swedish mall NK!
;)
But the new companionship
had just started before it ended because of the same reasons as the
rest of the personnel around Petrus experienced. Jam and Lewis didn't
get their paychecks in time or at all. A story even says that they were
forced to sell their flight tickets to afford paying the hotel bills.
The engineer of Michael Brauer that been with Petrus since 1980 and
mixed the "Change of heart" album was ripped completely, Brauer
recalls:
"Petrus
didn't pay me for the last Change record I mixed for Jimmy Jam and
Terry Lewis. That was the last project I did for him so I wasn't aware
that he was ripping me off until after the project was over."
Petrus, which money problems
continued, was now in serious trouble.
Despite these depressing
stories two new and exclusively Italian projects were actually made
that year as well in contrast to the almost completely American made
album of Change that of course was the center piece in 1984 regardless
ot these two. They were Silence 2 album "The beast in me",
that featured the lead vocalist Gordon Grody from B. B. & Q. band
and the both homecoming musicians Gianolio on lead guitar and Romani
on bass guitar. The album was officially produced by Petrus but in practical
terms it was a work by Celso Valli. The other short lived project was
the obscure M like moon band, that only released the 12" "Sunlight".
Both were poor rock pop projects of average Italian class and obviously
a part of Petrus' adventurous "new Italian deal" that groove
even bigger in 85, but the result was just embarrassing Italo pop.
A kingdom for a bunch
of money - The dark end
In
85 it was fall in Petrus world but despite major changes in the music
world, financial problems and perhaps an increasing lack of inspiration
Petrus was the over all force behind three albums that year and a few
new projects released on 12" singles. All
the albums were recorded at the Morning studios in Milan and the UMBI
studios in Modena. The three albums were "Turn on your radio"
by Change, "Genie" by B. B. & Q. band and "Dancing
in the street" by PJB. They were all released on a completely
new label/production company Petrus created that year called Renaissance
international (company and label) and Vedette international (publishing).
Both of them were created in favor of the New York based Little Macho
productions that ceased to exist. As artistic director of the two labels
Petrus appointed the experienced Luis Figini, best known as the former
producer of classic Italian disco funk band Kano. To choose the name
Renaissance is an interesting choice reflecting Petrus' perception of
the musical situation.
Even though Petrus wanted
to revive the old stuff and create a new renaissance with his music
the hour was to late and the musical changes in the world to big for
Petrus. Even so, he managed to deliver a few more glimmering shots in
the dark before the end with old bands of Change, B. B. & Q band
and PJB.
This time it was the albums
by Change and PJB that were poor achievements and the album by B. B.
& Q. band that was the winner especially compared with the poor
Prince pastiche they did in 83. The two main reasons to B. B. &
Q. band's greater success that year were due to the completely new lineup
and the fact that the former Breakwater vocalist Kae Williams completely
took care of the entire production as he wrote all songs, all the music
and all the lyrics. The artistic director Figini was very pleased with
Williams:
"---a delicious
person, a good musician and arranger---"
and he continuos:
"---the record
reflected Kae's refined taste and leaned out in the European classifications
without getting the expected success."
Notable members besides
Williams were the passionate vocalist Curtis Hairston that took over
the role as lead vocalist after Robinson and Timmy Allen from Change.
Allen had slowly gained more and more ground as songwriter within the
Petrus stable. All in all the new mix of musicians and vocalists created
a new and fresh contribution that the B. B. & Q. band so much was
looking for. To give Williams so much freedom on the album as Petrus
did was a lucky strike considering the end result. The
album had a very good general standard and the titletrack "Genie"
together with "Dreamer" was really catchy and appealing
tracks that together with Curtis Hairston's sensitive vocals made them
complete. This sound continued in 86 when Hairston released his outstanding
one and only solo album "The morning after" that sounded
very much as the tracks on "Genie" and could very well
have been on that record. B. B. & Q band became Petrus last major
success.
When it comes to the two
albums by Change and PJB Petrus divided the main writing and producing
work between Timmy Allen and Davide Romani that surprisingly returned
to Petrus after the severe economical disputes that forced him to leave
in 83. Even though Romani wrote one the songs on "Turn on your
radio" Romani's principal work became the album of PJB. He wrote
six of the eight tracks and was in reality the producer of the entire
production even though Petrus as many times before wrongly took the
honor of that on the cover.
Allen on his side took
care of the album by Change on which he too wrote six of the eight tracks
and also co-produced with Petrus. But in reality, like Romani on the
album by PJB, Allen was the actual producer of the majority of the stuff
produced on that record. Notable is that Petrus actually co-wrote the
lyrics and perhaps even a few tracks on these two albums as well. Allen
was another highly appreciated musician by Figini:
"---(he) was
very meticulous, a perfectionist and he always knew what to do without
expecting anything by itself. I liked a lot to watch him playing guitar,
he had an incredible groove."
The sound on these two
albums was similar but Change had more left from the successful earlier
music than PJB that had considerably more of the europop/italopop styles.
Even though these projects weren't any good from a musical point of
view, especially if one compare with the earlier albums, they had a
few semi-hits like "Let's go together" by Change (same track
as "All right let's go" on the album of PJB) and "Going
dancing down the street" by PJB. The latter were played quite a
lot at the time and did get some considerable attention. Although the
music didn't have that old fire and passion it plays an important role
in europop/italopop music history nonetheless.
A few other interesting
differences between the three records are obvious too. The
album by B. B. & Q. band is very much an exclusively American affair
with Kae Williams as the only songwriter and producer besides the all
American line up of musicians and vocalist. The only parts that still
revealed any of the Italian roots were Petrus role as (executive) producer
and the fact that the album was entirely recorded at the Morning studios
in Modena, Italy. The albums by Change and PJB however had a much more
Italian costume than B. B. & Q. band's. PJB's album was almost a
completely Italian production all over with the exceptions of three
of the members of which Carmen Bjornald from Sweden (the blonde above)
today works as an excellent jewelry designer. PJB's album was in that
respect an album that closed the circle with Petrus' and Malavasi's
Italian roots where it all started seven years earlier.
Why Petrus so much forced
these two albums so hard into the europop genre when it comes to Change
and even more PJB is strictly due to his desperate need for money even
though he did know that it was so different compared with the "old
good times" and indeed economically dangerous. Despite debts, key
business associates leaving him and being chased by the Mafia he bought
exclusive and highly expensive clothes from the famous fashion designer
Gaultier (PJB) in the middle of that turmoil. It was so typical Petrus
to do that. It was as he wanted to make that lucky strike all over again
without thinking a minute of the consequences. Such moves can only a
man with unstoppable dreams and often uncontrolled ruthlessness make.
At least two, perhaps even
three new projects besides the albums above were released on 12"
singles on the Renaissance international label as well that year and
included "So decide" by Persuader, "Crazy boy" by
Tato and maybe also "Turn on your radio" by Noble that used
the familiar title from Change's album. How extensive Petrus' involvement
with the new projects was is not known but he was the executive producer
of Persuader and the producer of Tato that also was arranged by the
Italian Marco Tansini that was well used by Petrus in 84 and 85. Tansini
had in fact worked with Petrus already in 79 when he wrote, arranged,
produced and conducted all the tracks on Midnigh gang's one and only
album and in 80 as composer and arranger of The Jumpers one and only
12". All of the new projects in 85 however were like M like moon
and Silence 2 in 84 poor Italian productions of pop that vanished soon
after their arrival mainly because of bad selling figures and perhaps
in combination with the death of Petrus and the departure of Renaissance
international and Vedette international labels/companies one year later.
Despite the relative success
with "Genie" Petrus days were reaching an end as a
(executive) producer, and also, unfortunately as a human being.
How
he died
The circumstances around
his death have for a long time been unclear and mysterious. Some sources
claims he was shoot at the international airport of Mexico City in 1987
or even in Barbados in the southern parts of the same archipelago as
Guadeloupe and close to the Island it self. However, Kevin Robinson,
Michael H Brauer and Davide Romani have stated that he was in fact shot
in Guadeloupe even though the exact location varies. Robinson says that
"I have only heard that Fred was killed in some dispute that
started at his club (in Guadeloupe)". Romani, on his hand,
says that he was shot dead at his villa in Guadeloupe. The three statements
above were finally confirmed as correct by Petrus cousin, French born
sound engineer Claude Petrus, in June 2006. According to him Petrus
was assassinated by several bullets from a revolver in his villa on
Guadeloupe in 1986. Even though he tried to grab his own gun to return
the fire it was too late. According to Claude's father it was a Swiss
man that shot him after an argument that got out of hand between him
and Petrus outside Petrus' club in Saint-Anne on the eastern island
of Grande-terre in Guadeloupe. Petrus had not allowed him to enter the
club and that trifle led to murder. The man followed Petrus to his villa
and killed him there. The Swiss was later arrested in France but no
other information about the after math of that incident is known. The
often heard explanations to Petrus death by close co-workers as Romani
and Bova giving a criminal background is according to this story false,
no mob involvement, no drug tycoons collecting their debts, just a minor
issue outside a club going way out of line. Some people on Guadeloupe
thought it was a drug-related hit though, a theory that to local polices
dismissed due to lack of evidence. Still, statements from so many people
like Brauer that have said "Some people hated him so much, they
went to Guadeloupe to make sure he was dead." and Bova's and
Romani's statements that there was a mob thing really makes it hard
to completely dissmiss the theory of a criminal involvment. Assume that
the Swiss man in
fact wasn't a tourist but a hit man acting like a tourist everything
changes. If that's the case it's almost impossible to proof however
without the testimony of the Swiss man, but it's an interesting theory.
Background to his personality
As
a young boy in Guadeloupe raised by Italian descendants he moved to
Italy in his teens. The reason to his later strongly focus on making
money and success was obviously deeply rooted in is mind and the reason
might be found in his early days in Italy, when he was struggling to
"be someone" in his new country. The statement "I am
Change", that he ones said maybe say it all about that side.
The
reason is of course also biological, a part of his natural personality.
He might also have been a wounded child as Bova suggests, but nobody
knows. Psychologically his must have been a very sensitive person beneath
the sometimes hard and though outside. The immense stress and the ever
going struggle to collect money during his work must dramatically have
increased the pressure on him together with the great mistake of involving
the Mafia.
Petrus as a person
Petrus
has been described in very different way depending on who you are talking
to. Sometimes he has been described as a tough, ruthless and destructive
force when it comes to treating his employes and sometimes as a passionate,
nice and hard driven person with lots of energy and a highly developed
business mind that did not say more then necassary. His plus side can
also be added with the facts that he enjoyed a good laugh and had a
charming way of acting and was kind and and fair. This wide array of
descriptions naturally depends on where, for how long and under what
circumstances they met him. Former keyboard player Jeff Bova describes
him like this:
"Macho
was his running theme. Fred was the Business Brains and money behind
the creative team of Malavasi and Romani. He had lot's of energy and
"Macho" Attitude to get what he wanted. He played the tough guy. He
was self created. He was probably a wounded child who needed to build
an empire around himself to protect who he really was. He was all
about power. I remember when he picked me up at Milan Airport on one
of my trips to Italy to work, after clearing me through customs, he
said "Jeff, You see, I decide if you get into the country or not.
If I say let you in, they let you in, If say you don't, you don't.
He also drove really fast." Petrus was capable of a good
laugh and did have a charming way at times. But he thought highly
of himself and he was a very passionate personality. Very direct too.
You knew he had the last word, he was the boss. He said to us once
that, "I AM Change!".
The by Petrus most appreciated
drummer Terry Silverlight that had a good contact with him says:
"I
really liked Fred very much. He was always very kind to me and had
a soft way about him that made me feel comfortable. He was quiet and
careful about what he said and when he said it and never came off
as being aggressive. I liked him.
Silverlight also says that
a different experience of Petrus might have been the case:
"I
have heard brief quotes about Fred from other people, but I only know
him the way I remember him and the way he treated me which was kindly
and fairly."
Kevin Robinson,
member of B. B. & Q. band 1982-1983, describes Petrus two sides
in a good way:
"I never
had problems in dealing with Fred. I had a great deal of respect for
his business ability however; he could be at time ruthless however.
I found that his treatment of individuals was according to his need.
If he needed you, he treated you well. If not, trying to get paid
could be an ordeal."
Robinson on how
he managed to get paid in times when others weren't:
"With
Fred, I always had to receive half my money before I began a project
and the other half when the project was halfway completed. My argument
was that there was no incentive for me not to complete a project since
my goal was to acquire more projects through the success of the current
one. So I always got paid."
Michael Brauer, the maybe
most well used engineer of Petrus' that saw and met him both in the
studio in US and Italy, gives the most explicit and hardest picture
of him:
"Fred
Petrus simply was the business man who took the credit for it all.
He was a really bad man who screwed everyone he ever met out of money,
credit and abused people like they were scrap."
And he continues...
"I
saw him do things to young singers that destroyed them. He was a wolf
in sheeps clothing. He was shit. If you (one) think for one moment
that Petrus was anything less that an evil man, you are much mistaken
and to write otherwise would be misleading."
Michael Brauer had during
the early years of the 80's also a unique advatage over the musicians
and the singers when it comes to knowledge of Petrus way of working
as Brauer worked both in US and Italy in the important role of main
engineer and had the overall look on things compared to the musicians
and the singers that just met Petrus seperately and occasionally corresponding
to Petrus specific way of working with small and separate parts. This
fact gives Brauer's description a very high value when it comes to describing
Petrus in action, and maybe also the best on a whole. But Brauer's description
does not say very much of Petrus as a private person which Bova and
Silverlight do. Bova clearly show the more darker sides of Petrus, even
though he doesn't spit it out. Silverlight's description however, is
the most favorable of the three. The reason why Silverlight described
Petrus in such a good way was according to Brauer due to the fact that
Petrus attitude changed after 81-82. When Silverlight met Petrus in
81 and 82 these changes hadn't occurred yet and Brauer should be the
man to know.
Obviously Petrus had different
sides with different persons during different times and on different
locations, like most of us do. When
it comes to business Petrus was a firm hard-liner that used any means
necessary reaching his goals and obviously he was a very ruthless man
in many respects too. More private however, like in the studio he was
for sure also a person with some good sides. As always you get different
answer from different persons simply because we all have different relationships
with different people and Petrus was no exception. Maybe his looks worked
against him sometimes and added even more stuff to his tough and ruthless
sides. Terry Silverlight experience was that:
"You
wouldn't want to mess with him. If you didn't know him, he could be
intimidating at first meeting."
Besides
this more harddriven and tough side he had a very friendly and relaxing
way with most of his musicians and was respected for what he did as
an executive producer. The gang of musicians in Italy in the early 80s
seemed to have had a relaxing as well as intense time together. Silverlight
says that
"---there
was plenty of great food all the time. We stopped each day for fabulous
lunches and were treated to great dinners at beautiful restaurants.
I got along with everyone and there were never stressful moments.
Intense, but not stressful."
Not a surprise one can
say when they were in the land of good food, Italia! The working climate
was good.
For sure he was a mystical
man. He also seemed to have the a very special way of dealing with people,
a mystical force that musicians in his stable can prove. They all show
a huge respect for him, and they don't expose more then necessary. The
Latin phrase "Bene qou latuit, bene vixit" maybe describes
Petrus life, meaning "The one that have been worked without exposing
him to a grander audience is a great man". And that's what he did,
he did not expose him self and this explains the great difficulty to
find information about his private and professional life. He did not
say more then necessary. Petrus was a pretty big guy with a roundish
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